Cereal Project: Cereal Concept Planning

Today we examined various cereal boxes, looking at the ingredients lists, nutrition facts, special features and package design. In small groups, we brainstormed possible markets, flavours, shapes and "special features".

We decided that the weight of cereal per box should be between 325 g and 1.45 kg ( or 1450g); there should be between 100 and 260 calories per serving; between 1 and 10 g of protein per serving and that some type(s) of grain (wheat, rice, corn, oats) should be the top ingredient.  

Below is a sample of the Cereal Concept Planning Sheet.

Name: ____Mrs. LT___     Date: _____Mon 24 Feb___

Cereal Media Project (model)

Cereal Concept

   
1.  Market
2.  Shape and flavor
3.  Name of cereal; name of company
4.  Ingredients list
5.  Nutrition Facts
6.  Special features

1.	- Women over the age of 40  -  Who are concerned about nutrition and want to eat a healthy breakfast that is high in "super foods", fibre and protein but low in sugar and fat
2.	- multi-grain cereal in  flakes - dried blueberries - coconut flakes
3.	Cereal: Blueberry- Coconut Delight  Company: ALT Better Health
4.	1. quinoa 2. steel cut oats 3. rice 4. dried wild blueberries 5. coconut flakes
5.	90 calories per serving 9 grams of protein 10 grams of fibre Iron,  Magnesium, Vitamin D, Vitamin E
6.	- Recipe for Blueberry Coconut Delight Muffins  - Coupon for $1.00 off your next purchase of any  ALT Better Health Cereals  - Contest: win an all expenses paid spa weekend for two